SFM Consulting provides results oriented program marketing services that are designed to get programs placed on key stations to generate significant audience. SFM Consulting focuses on getting programs carried in the top 50 markets since those stations are responsible for delivering nearly 80% of the public radio audience in the nation*. Getting a program broadcast in those top markets is given highest priority. Smaller market stations are not ignored, they are made aware of the program via e-mail, advertisements in Current when appropriate, and through the DACS.

SFM Consulting achieves carriage results through a combination of tele-marketing, targeted e-mail campaigns and placement of advertisements in the Current newspaper. SFM Consulting maintains an up-to-date database of program decision makers (e-mail addresses, phone numbers and station schedules) so that marketing efforts are appropriately and effectively directed.

With each client SFM Consulting begins by developing a target list of stations based on market size, format and schedule. Through constant review of station schedules and regular contact with program decision makers, SFM Consulting can spend time with those stations most likely to carry the program being marketed.

SFM Consulting was founded in 2001 by Steve Martin who was program director of WAMU in Washington D.C. for 14 years. Steve was twice elected to the Public Radio Program Directors board of directors. This makes Steve unique among those providing program representation and marketing services in public radio. Steve understands how to approach decision makers and work with them to effectively schedule the programs he is representing. One of the biggest hurdles in public broadcast marketing is actually making contact with the decision makers. Because many of the program directors know Steve from his work at WAMU and with the PRPD, he is very effective at getting a response to his phone calls and e-mails.

SFM Consulting has been representing America Abroad, a bi-monthly international affairs program since it's launch in 2003. It is marketed to stations as a timely special that provides in-depth reporting on a critical foreign affairs issues. Through persistent work focused on stations in the top 50 markets, each program is now regularly broadcast on 7 stations in the top ten markets, 18 of the top 25, and 32 of the top 50 markets. Overall the program has been broadcast on 115 stations and carriage continues to grow.

Folger Shakespeare Library -- Documentary "Shakespeare in American Life"
Intelligence Squared -- NPR/WNYC Oxford Debate series
Humankind -- Documentary on cancer survivors "Walking Through the Storm"
rlpaulproductions -- Documentary on Celiac disease "Gut Reaction"
Soundprint -- Weekly documentary program